HOW WE WORK
Clear Projects. Less Friction. Better Handoffs.
A written-first workflow for websites, software, AI and ongoing digital work — so scope, decisions, feedback and ownership stay clear from the first message to launch.
Meetings are optional. Written communication is the default.
PROJECT ROUTE
Five clear checkpoints
Different services, same simple client experience.
01
Choose the right path
02
Define the scope
03
Send the materials
04
Build & review
05
Launch & handover
STARTING A PROJECT
Two ways to start — depending on the work
A standard package should feel simple. Custom work should be clarified before money and development move.
FIXED-PRICE WEBSITE
Choose the package. Pay. Send the brief.
For One-Page Website, Business Website and Online Store.
Package → WooCommerce checkout → Website Project Brief → Build → Review → Launch
CUSTOM / QUOTED WORK
Clarify the job before development starts
For software, apps, AI, maintenance, redesigns and complex web work.
Quote request → Written clarification → Scope & quote → Deposit / milestone → Build → Review → Delivery
THE PROCESS
Six checkpoints from first message to handover
No card wall. No maze of meetings. Just clear stages and a clear next step.
01
Start in the right place
Choose a fixed website package when it fits, or use Request a Quote for custom and complex work.
02
Define the scope
Confirm pages, features, integrations, responsibilities, exclusions, price and payment structure.
03
Send project materials
After purchase or deposit, provide the Website Project Brief, content, references, files and the access actually needed.
04
Build in clear stages
Implementation follows the agreed scope. Preview links, screenshots or working builds are shared for review.
05
Review in writing
Send consolidated feedback using exact pages, URLs, screenshots or screen names.
06
Launch and hand over
Complete final checks, remaining payment if applicable, delivery, access and the agreed next responsibility.
WRITTEN-FIRST
Run the project without living in meetings
Requirements, decisions, links, screenshots, feedback and approvals stay written down so everyone can see what was agreed and what happens next.
Calls can still happen when they genuinely help — they are just not the default workflow.
Requirements stay visible
Scope and important decisions do not disappear into memory.
Feedback gets specific
Screenshots and URLs make changes easier to understand.
Approvals are explicit
Key decisions stay traceable before the next stage starts.
THE THREE ENTRY POINTS
Contact, Quote and Website Project Brief have different jobs
GENERAL QUESTION
Contact
Use it for a normal enquiry when you are not yet asking for custom pricing.
BEFORE CUSTOM WORK
Request a Quote
Use it to describe custom work so scope and pricing can be clarified first.
AFTER PURCHASE / DEPOSIT
Website Project Brief
Use it after the project starts to send detailed requirements, files and references.
PAYMENT
Fixed-price websites and custom work do not use the same flow
Standard websites: pay through WooCommerce, then complete the Website Project Brief.
Custom projects: normally 50% before work and 50% before final launch or delivery. Large projects may use milestones.
SCOPE CHANGES
New work is confirmed before it becomes part of the old work
If a materially new page, feature, integration or responsibility appears after scope approval, it is clarified and priced before being added.
No surprise work. No surprise invoice.
LAUNCH & HANDOVER
Finish in a clear state
Final checks, access, ownership, handover and the next responsibility should all be understood before the project closes.
After launch
Included support
Any support included with a package follows the purchased scope.
Any support included with a package follows the purchased scope.
Ongoing maintenance
Continuing care can be scoped separately when needed.
Continuing care can be scoped separately when needed.
Future work
New phases stay separate unless they are formally added.
New phases stay separate unless they are formally added.
COMMON QUESTIONS
A few things customers usually want to know
Do I have to join a call?
No. Written communication is the default. Meetings are optional when they add value.
How do I start a fixed website project?
Choose the package, complete checkout and payment, then submit the Website Project Brief.
How do I start custom work?
Submit Request a Quote. We clarify scope and price in writing before work starts.
What happens if the scope changes?
Material new work is confirmed and priced before it is added.
NEXT STEP
Start with the path that fits the work
Standard website, custom project or general question — use the right entry point and the rest stays simpler.